认知传播学的范式演进、关键议题与技术逻辑——2012―2022年的10年回顾与未来展望

Paradigm Evolution,Key Issues and Technical Logic of Cognitive-Communication Studies

认知传播学融合了传播学的社会实践经验优势以及认知科学的工具体系支撑,从两个学科的耦合之处探究人们的内在心智活动以及外在行为效应。本文回顾并梳理了近10年认知科学对传播研究的影响,从传播渠道的媒介介质差异、传播对象的人格、内隐认知以及性别差异、不同形式内容的叙事效果、不同类型的传播者与用户之间的关系建构这四个方面阐述相关研究的最新进展,厘清认知科学与传播学融合发展脉络与技术逻辑。目前认知传播学虽然处于发展的初期阶段,但是却在日益丰富对社会现象的解释维度,彰显出强大的创新力与影响力。在未来,认知传播学还需要继续汲取交叉学科中有价值的范式与工具来建构新的理论图景,于细微处感知人类行为的潜在规律,对社会现象与研究问题进行全面审议。

Cognitive communication science combines the practical advantages of social practice in communication and the instrumental support of cognitive science to investigate people’s inner mental activities and external behavioral effects from the coupling of the two disciplines. This article reviews the influence of cognitive science on communication research in the past decade. It describes the latest progress of related research in the aspects of media differences between communication channels,personality of communication objects,implicit cognition and gender differences in communication targets,narrative effects of different forms of content,and the construction of relationships between different types of communicators and users. It also clarifies the development and technical logic of the integration of cognitive science and communication science. In the future,cognitive-communication science needs to continue to draw on valuable paradigms and tools from inter-disciplines to build a new theoretical landscape,perceive the underlying laws of human behavior in the smallest detail,and consider social phenomena and research questions in a comprehensive manner.