国际创业韧性形成与成长机理案例研究

A case study of the formation and growth mechanism of international entrepreneurial resilience

企业在国际市场上面临极大的不确定性、复杂性和风险性,现有研究多关注企业如何进行国际创业以取得成功,鲜有学者探究企业如何应对国际市场中的挫折或失败并持续进行国际创业。对金鹏的国际创业过程进行探索性单案例分析得出:(1)国际市场上的情境不确定性与网络关系触发组织能力、危机意识和应对机制进一步演化而形成国际创业韧性;(2)在国际创业中持续的学习和经验积累,以及国际创业团队面对失败或成功时的态度和行为推动国际创业韧性成长,并经过以能力为主导、以信心为主导和以应对机制为主导三个阶段。最后明晰国际创业韧性成长机理,以指导企业形成和培养动态化的国际创业韧性。

With the rapid development of emerging technologies such as intelligent manufacturing, mobile and industrial internet, big data analysis, the threshold for international entrepreneurial enterprises(IEE) to enter the international market continues to decrease. However, in the face of high uncertainty, complexity and risk in the international market, IEE are easy to encounter setbacks or even failures in a certain geographical region. But, those start-ups with entrepreneurial resilience can calmly face the failure, cheer up again and continue to carry out entrepreneurial activities. Therefore, the introduction of entrepreneurial resilience into the field of international entrepreneurship provides a new idea or perspective on how to deal with the setbacks or failures encountered by IEE.Following the principles of importance, representativeness and typicality, this paper chooses Jinpeng international entrepreneurial process as the object of case study, and uses the exploratory single case study method to clarify the formation process and growth mechanism of international entrepreneurial resilience. Based on the carding and analysis of the current research, this work analyzed and constructed the growth mechanism of international entrepreneurial resilience through second-hand data, field investigation, semi-structured interviews and other relevant data.The main findings are:(1) International entrepreneurial resilience includes international entrepreneurial capability, crisis control, acceptance of change, international market confidence and spiritual influences of organization.(2) International entrepreneurial resilience shows different characteristics in different stages of IEE development, which in turn goes through the international entrepreneurial resilience dominated by capability, confidence and coping-mechanism.The theoretical contributions of this study are as follows:(1) International entrepreneurial resilience means that, in the process of value creation with international entrepreneurial opportunities as the core, IEE predict and control the changes, crises and risks in the international market on prior international experience. And after the IEE encounter setbacks or even failures, international entrepreneurial resilience enables IEE to reinvigorate their vitality and devote themselves to the capability and process in the next stage of international entrepreneurial activities.(2) International entrepreneurial resilience is a complex construction process of dynamic evolution, which grows and matures with the development of IEE.(3) The IEE change the focus of international entrepreneurial resilience at the current stage through international entrepreneurial learning and accumulation of international entrepreneurial experience, so as to make the IEE focus on the obstacles, setbacks or even failures encountered at the current stage. And through the attitude and behavior of the international entrepreneurial team, the IEE could rationally face the events they encounter, and expand the international market with tenacious quality and continuous motivation. This above three theoretical contributions reveal international entrepreneurial resilience is a highly complex and abstract construct, which shows the certain dynamic with the development of IEE and the change of external environment.