新时代中国共产党廉洁形象传播的机遇、挑战及实践路径

Opportunities, Challenges and Practical Paths of Communist Party of China’s Clean Image Communication in the New Era

党的十八大以来,党和国家事业取得历史性成就、发生历史性变革,为党的廉洁形象传播带来了难得机遇。与此同时,党的廉洁形象传播也面临着政治传播者个体行为的失范影响、信息环境形成的拟态环境干扰受众认知、多元价值观背景下意识形态领域斗争尖锐复杂等诸多挑战。加强新时代党的廉洁形象传播应坚持党的领导,科学统筹党的廉洁形象传播的内容,最大限度激发传播受众的主观能动性,积极拓展党的廉洁形象传播渠道,持续构建党的廉洁形象传播的支撑系统。

Since the 18th Party Congress, the Party and the state have made historic achievements and undergone historic changes, bringing a rare opportunity for the communication of the Party’s clean image. At the same time, the Party’s clean image communication also faces many challenges such as the effect of individual misbehavior of political communicators, the mimetic environment of the information environment interfering with audience perception, and intense and complex struggles in the ideological field in the context of multiple values. To strengthen the communication of the Party’s clean image in the new era, we should adhere to the leadership of the Party, scientifically coordinate the content of the communication of the Party’s clean image,maximize the motivation of the audience, actively expand the communication channels, and continuously build a support system for the communication.