产业兴旺视阈下“玫瑰李”产销模式优化研究——基于遵义市播州区平正乡的调查

Research on the Optimization of“Rose Plum”Production and Sales Model from the Perspective of Industrial Prosperity——Based on the Investigation of Pingzheng Township,Bozhou District,Zunyi City

基于遵义市播州区平正乡“玫瑰李”产业的调查,发现“玫瑰李”产业具备乡村产业兴旺的适配性。但其生产模式呈现小农经济特征,产销对接不畅导致货损率高,产业体系不完备,农户市场意识不足,政策支持不够精准,其中产销对接不畅问题的解决具有提纲挈领的作用。基于对国内外优质水果产业培育模式的考察,提出了统筹全产业链发展、建立专业合作社、加大财政资金支持、探索现代营销方式、优化流通体系、提升品牌竞争力的组合策略。

Based on the investigation of the“rose plum”industry in Pingzheng Township,Bozhou District,Zunyi City,it found that the"rose plum"industry had the adaptability to the prosperity of the rural industry.However,its production model presented the characteristics of a small-scale peasant economy.The poor connection between production and sales led to a high rate of loss of goods,the industrial system was incomplete,the farmers’market awareness was insufficient,and the policy support was not accurate enough.The solution to the problem of poor production and sales connection played an important role.Based on the investigation of the cultivation mode of high-quality fruit industry at home and abroad,this paper proposed a combination strategy of coordinating the development of the whole industry chain,establishing professional cooperatives,increasing financial support,exploring modern marketing methods,optimizing the circulation system,and enhancing brand competitiveness.