山西“新三板”旅游对外推介策略探究

Research on the Foreign Promotion Strategy of “Huanghe, Changcheng and Taihang Tourism” in Shanxi Province

全球瞩目的中华文化符号万里长城和黄河均与山西有着深厚的渊源,山西旅游景观走向世界是中华文化走出去战略的重要举措。基于“老三篇”的世界影响力,我们要向全球推出“新三板”。结合中华文化走出去战略和海外受众的文化环境,“新三板”旅游推介要具有中国特色,演绎中国精神,展现中国深厚的文化底蕴,践行对外推介的初心;要建设海内外推介官方网站,与线上旅行数据平台合作,充分利用人际传播的社会性和互动性,讲求文化相似性,建设场景模拟文旅产品,巧借国际友好资源,让山西走向世界。

Both the Great Wall and the Yellow River, the world-famous symbols of Chinese culture, have deep origins in Shanxi. Shanxi’s tourism landscape to the world is an important measure of the strategy of Chinese culture going out. Based on the global influence of Pingyao Ancient City, Wutai Mountain and Yungang Grottoes, we will launch the Yellow Rive, the Great Wall and Taihang tourism globally. In combination with the strategy of Chinese culture going out and the cultural environment of overseas audiences, “Huanghe, Changcheng and Taihang Tourism” promotion should first have Chinese characteristics, interpret the Chinese spirit, show the profound cultural heritage of China, and practice the original intention of foreign promotion;Secondly, it is necessary to build official websites for promotion at home and abroad, cooperate with online travel data platforms, make full use of the sociality and interactivity of interpersonal communication, emphasize cultural similarity, construct the culture and tourism products in the form of scene simulation, and take the advantage of international friendly resources to make Shanxi go global.