基于感性分析的青年女性羽绒服款式偏好研究

Research on Style Preference of Young Women’s Down Jacket Based on Perceptual Analysis

为了解青年女性消费者对羽绒服款式的偏好,分析羽绒服的设计要素,通过问卷方式选出消费者最重视的3个因素进行组合并绘制出相应的试验样本。采用语义差异分析法将6对感性形容词对与试验样本相结合,通过在线问卷调查得到36个样本的青年女性消费者评价数据,并使用Spss 17.0软件进行因子分析。研究表明,风格因子和外观因子是影响青年女性羽绒服款式设计的主要因素,设计师在设计青年女性羽绒服时,应该多注重廓型、颜色、长度等方面的配合,并注重风格因子和外观因子这两个因素,从而设计出符合青年女性消费者需求的产品。

In order to study the preference of young female consumers’down jacket style,to analyze the design elements of down jacket,select three factors that consumers pay most attention to(profile,color and length)through questionnaire,and design the corresponding experimental samples.Six pairs of perceptual words are combined with experimental samples by semantic analysis.Under the background of online questionnaire survey,36samples of young female consumers’evaluation data are obtained,and factor analysis is carried out by Spss 17.0software.According to research findings,style factor and appearance factor are the main factors affecting down jacket style design.When designing female down jacket,designers should pay more attention to the cooperation of profile,color and length,and pay attention to the two factors of style factor and appearance factor,so as to design products that meet the needs of young female consumers.