基于FBM理论的中药材种植辅助APP设计

Design of Chinese Herbal Medicine Planting Assistant APP Based on FBM Theory

目的基于FBM理论进行中药材种植辅助APP的需求分析和设计实践。方法通过桌面调研及文献研究的方法分析当前中药材种植行业的现状和问题,以问卷调查、用户访谈、用户画像、用户旅程地图等用户研究方法为基础进行需求分析,将梳理出的目标用户痛点和需求转化为FBM理论视角下的功能点,分别以动机、能力、触发为核心产出设计方案,最后运用认知走查法进行方案的可用性评估。结论FBM行为设计理论引入中药材种植APP界面设计,可有效提高交互效率,有助于帮助用户养成科学的种植习惯。满足了我国中药材种植行业的发展要求,同时也为同类APP提供了设计模式的参考。

The work aims to conduct demand analysis and design of Chinese herbal medicine planting assistant APP based on FBM theory.Firstly,the status and problems of present Chinese herbal medicine planting industry were analyzed through desk research and literature research.Secondly,user research methods such as questionnaire,user interview,persona and user journey map were used to analyze the user demand.After that,the pain points and demands of users were sorted out and then transformed into function points under the theoretical perspective of FBM theory.The scheme was designed based on three elements—motivation,ability and trigger.Lastly,the usability evaluation of the design was conducted by applying cognitive walkthrough.FBM behavior design philosophy is introduced into interface design of Chinese herbal medicine planting APP.It is helpful to cultivate scientific planting habits for users and improve the efficiency of interaction.It not only meets the development needs of Chinese herbal medicine planting industry,but also provides reference for design mode of similar APPs.