旅游文创产品的设计与开发

Design and Development of Tourism Cultural and Creative Products

目的探索旅游文创产品创新设计之路。方法旅游文创产品在当前旅游市场大热的前提下,整体的需求量不断上升,并且相关的设计思路与方法亟待革新。基于当前旅游文创产品普遍表现出的现实状态,对其就具体的不足与发展方向进行综合分析,并以受众需求为中心,总结客观的设计思路,指出其所能带来的综合价值提升;从不同的设计视角进行探寻,挖掘不同方向的旅游文创产品设计潜力,并以故事性、本土化、时尚化等层面的具体表现为主要研究内容,对其设计价值进行佐证。结论旅游文创产品设计必须依赖前期的市场调研,从时代发展和人民需求出发,将各种有效元素融入其中,深入细节的打磨和个性的凸显,以实用与审美兼备的产品形式赢得更多的受众,打开更具发展潜力的市场。

The work aims to explore the design of tourism cultural and creative products.Under the background of the current hot tourism market,the overall demand for tourism cultural and creative products keeps rising,and the related design ideas and methods need to be reformed.Based on general current state of tourism culture,its specific deficiencies and development direction were analyzed comprehensively.Focusing on the needs of the audience,the objective design thinking was summarized to point out the improvement of comprehensive value it can bring;then it was explored from the different angles of view to find the design potential of tourism cultural and creative products from different directions.And with story,localization,fashion and other specific performance of different levels as the main research content,its design value was verified.The design of tourism cultural and creative products must rely on the market research in the early stage,integrate various effective elements into it,refine the details and highlight the personality based on the development of the times and the needs of the public,win more audiences with practical and aesthetic products and open up the market with more development potential.