基于旅游文化资源分析的厦门旅游纪念品设计研究

Xiamen Tourism Souvenir Design Based on Tourism Cultural Resource Analysis

目的对厦门旅游文化资源进行梳理和评价,选出代表性旅游文化元素,提炼出符合游客审美语义的设计因子及符号,用于指导旅游纪念品设计。方法首先,结合文献研究、实地考察等方法研究厦门旅游文化资源结构,梳理出厦门旅游文化资源图谱;其次,运用层次分析法(AHP)分析图谱中各个层级因子权重,从多种不同类型的旅游文化资源中确定优势旅游文化资源类型;最后,基于游客对旅游文化资源的感官认知和审美语义,采用感性工学(KE)方法构建感性评价词汇与优势资源类型中各元素之间的评价矩阵,得到厦门优势旅游文化资源中最具代表性的元素,并从中提取设计符号与文化内涵应用于旅游纪念品设计。结论基于AHP与KE评价的方法可以精准、有效地挖掘地域旅游文化资源,提炼出符合游客感官认知和审美语义的代表性旅游文化元素,从而明确地域特色旅游纪念品设计方向,使旅游纪念品设计满足用户的情感认知和审美需求。

The work aims to select the representative tourism cultural elements by sorting out and evaluating Xiamen’s tourism cultural resources,and extract and apply design factors and symbols that conform to the aesthetic semantics of tourists to guide the design of tourism souvenirs.First of all,through literature research and field investigation,the structure of Xiamen’s tourism cultural resources was studied,and the map of Xiamen’s tourism cultural resources was constructed.Secondly,the analytic hierarchy process(AHP)was used to analyze the weight of each level factor in the map to determine the dominant type from a variety of different tourism cultural resources.Finally,according to tourists’sensory cognition and aesthetic semantics of tourism cultural resources,the Kansei engineering(KE)method was used to construct an evaluation matrix between perceptual evaluation vocabulary and each element in the dominant resources,so that the most representative element in Xiamen’s dominant tourism cultural resources was obtained and the design symbols and cultural connotations were extracted from the tourism cultural element to complete the tourism souvenir design.The method based on AHP and KE evaluation can accurately and effectively excavate regional tourism cultural resources,and extract representative tourism cultural elements that conform to tourists’sensory cognition and aesthetic semantics,thus clarifying the design direction of tourism souvenirs with regional characteristics and making the design of tourism souvenir meet the user’s emotional cognition and aesthetic needs.