基于地域文化符号的列车涂装设计研究

Train Coating Design Based on Regional Cultural Symbols

目的探究基于地域文化符号的列车涂装设计方法与理论。方法对列车涂装设计概念,列车涂装设计与地域文化的关联、地域文化符号的构成、罗兰·巴特文化符码理论、杨裕富设计文化符码说进行了分析和探讨;提出了列车涂装设计三层次结构模型、设计文化符码转换及应用思路;设计实验了基于地域文化符号的宁波市域列车涂装设计方案。结果验证了设计文化符码三层次模型、设计文化符码转换及应用思路对地域文化符号在列车涂装设计中的应用有效性和可行性。结论地域文化符号融入列车涂装设计中,可以体现地域文化特色,传达地域文化内涵、塑造地域文化意象;通过设计文化符码三层次结构模型能够为列车涂装设计提供分析工具和设计方法,实现列车涂装的创意定位、意义传达和设计表现。

The work aims to explore the design method and theory of train coating based on regional cultural symbols.The concept of train coating design,the relationship between train coating design and regional culture,the composition of regional cultural symbols,Roland Barth’s cultural code theory and Yang Yu-fu’s cultural code theory of design were analyzed and discussed;The three-level structure model of train coating design and the transformation and application ideas of design culture code were put forward;The coating design scheme of Ningbo City train based on regional cultural symbols was designed and tested.It verified the effectiveness and feasibility of the three-level model of design culture code,the transformation of design culture code and the application ideas for the application of regional culture symbols in train coating design.The integration of regional cultural symbols into the train coating design can reflect the characteristics of regional culture,convey the connotation of regional culture and shape the image of regional culture.The three-level structure model of design culture code can provide analysis tools and design methods for train coating design,and realize the creative positioning,meaning communication and design performance of train coating.