摘要
将行为经济学理论与现代医学技术成果相结合,以尼古丁依赖者吸烟决策这一非理性行为为研究对象,引入医学的核磁共振技术分析并对比不同程度吸烟者的脑灰质、脑白质核磁共振图情况,进而进行效用分析和成瘾机制分析。同时,从生理和心理两个角度对吸烟决策进行效用成本分析,发现尼古丁依赖者在进行吸烟决策时普遍存在成本估计偏误和偏好反转。分析内在关系,运用行为经济学拟双曲贴现模型分析发现,由于吸烟者具有当下享乐偏好,每次决策又是站在当期决策,不断的正反馈机制引发了吸烟成瘾机制,决策的总效用存在长期的阶段不一致性和短期的时间不一致性,总成本存在边际成本随时间递增和健康成本时间上存在延迟性的特点,导致了尼古丁依赖者吸烟决策的成本估计偏误。由于尼古丁依赖者吸烟决策的跨期选择更符合拟双曲贴现模型,致使尼古丁依赖者吸烟决策的偏好反转。
In this paper, the behavioral economics theory combined with modern medical technology, smoking nicotine dependence decision this irrational behavior as the research object, the medical nuclear magnetic resonance(NMR) technology analysis is introduced to compare the different degree of smokers gray matter nuclear magnetic resonance(NMR),cerebral white matter of the brain, and to conduct utility analysis and addiction mechanism analysis.At the same time, a utility cost analysis of smoking decisions from both physiological and psychological perspectives found that nicotine dependent people generally had biased cost estimates and reversed preferences when making smoking decisions.Based on the analysis of the internal relationship and using the pseudo-hyperbolic discount model of behavioral economics, it is found that because smokers have the present enjoyment preference, and each decision is made in the current period, the continuous positive feedback mechanism leads to the smoking addiction mechanism, and the total utility of the decision has the long-term stage inconsistency and the short-term time inconsistency.The marginal cost of total cost increases over time and the health cost delays over time, which leads to the cost estimation bias of nicotine dependent smokers.Because the intertemporal choice of smoking decision is more consistent with the pseudo-hyperbolic discount model, the preference reversal of smoking decision is caused by nicotine dependence.
作者
戴晓鹂
方园
潘玉广
王钦豪
张勇
Dai Xiaoli;Fang Yuan;Pan Yuguang;Wang Qinhao;Zhang Yong(School of Economics and Business,Henan University of Technology,Zhengzhou City,Henan Province 450001;The First Affiliated Hospital of Zhengzhou University,Zhengzhou City,Henan Province 50052)
出处
《黄河科技学院学报》
2023年第2期40-46,共7页
Journal of Huanghe S&T College
基金
河南省重点研发与推广专项—尼古丁依赖者决策能力下降的脑结构和功能连接异常机制研究(212102310712)
河南省首批本科高校课程思政样板课程项目—微观经济学
河南省一流本科课程建设项目—微观经济学
河南工业大学中外合作办学引进课程项目—线上线下混合教学模式在引进课程“microeconomics”中的应用研究(GJXY202222)
河南工业大学本科教育教学改革研究与实践项目—基于多学科交叉融合的经济学专业学术型人才培养模式改革与实践(JXYJ2021024)
河南省高校人文社会科学研究一般项目—近代化进程中的河南农业研究(2023-ZZJH-194)
河南省高等教育教学改革研究与实践项目:行业特色高校产教融合协同有人机制研究与实践—以金融学专业为例(2021SJGLX402)
2021年度河南省高等教育教学改革研究与实践项目,地方特色高校经济学一流学科建设与创新人才培养协同机制构建研究(2021SJGLX141)。
关键词
行为经济学
尼古丁依赖者
吸烟
核磁共振技术
behavioral economics
nicotine addicts
smoking
nuclear magnetic resonance technique