多维度农机多机协同技术采纳影响因素与作用机制研究

Influencing Factors and Mechanism of Multi-dimensional Agricultural Machinery Collaborative Technologies Adoption

提出了多维度与全链条农机多机协同技术,实证检验了新型农业经营主体此技术采纳的影响因素,结果表明,技术有用性、技术易用性、技术成本、吸收能力、资源就绪度、竞争压力、外部支持对技术采纳具有显著的正向影响,标准化回归系数分别为0.411、0.399、0.208、0.175、0.290、0.407、0.156,技术有用性的影响最大,组织间信任对技术采纳影响不显著。组织吸收能力、外部支持在技术特性3个维度对技术采纳影响关系中均具有显著的调节效应;组织资源就绪度在技术易用性、技术成本对技术采纳的影响关系中起调节作用,在技术有用性对技术采纳的影响关系中无显著调节作用。提出了提升技术的实用化程度、推进信息化基础设施建设、强化政策支持力度、加强用户自身能力建设等对策建议。

Multi-dimensional and full chains agricultural machinery collaborative technologies were proposed. For new types of agricultural businesses, intention to adopt multi-dimensional agricultural machinery collaborative technologies were empirically tested. The results showed that technology availability, technology ease of use, technology cost, absorptive capacity, resource readiness, competitive pressure and external support had significant positive effects on the adoption, the standardized regression coefficient were 0.411, 0.399, 0.208, 0.175, 0.290, 0.407 and 0.156, respectively, and the technical usefulness had the greatest impact. Inter organizational trust had no significant effect on technology adoption. Organizational absorptive capacity and external support had significant moderating effects on the relationship between technology characteristics and technology adoption. The readiness of organizational resources played a moderating role in the relationship between technology ease of use, technology cost and technology adoption, while it did not play a moderating role in the relationship between technology availability and technology adoption. Suggestions were put forward, such as improving the practical degree of technology, promoting the construction of information infrastructure, strengthening policy support, and strengthening the user’s own capacity construction.