期刊文献+

市场营销能力及其绩效影响研究

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摘要 由于我国总体经济实力的增强和科技进步,各企业的市场力量和过去一样产生了不小的变化。期望进一步提高我国市场力量,为社会经济发展打下良好的基础。文章就企业营销能力发展以及业绩影响等方面的主要内容做出了简要的阐述,并提供了部分观点,期望能对企业有关人员的研究工作有所助益。
作者 周丰祺
出处 《中国市场》 2023年第6期143-145,共3页 China Market
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