文创产业对非物质文化遗产的传承与传播——以北京文韵中萃文化发展有限公司为例

The Inheritance and Dissemination of Intangible Cultural Heritage by Cultural and Creative Industries——Taking Beijing Wenyun Zhongcui Culture Development Co., Ltd. as an Example

文化创意产业作为中国文化软实力发展的重要支柱,能够通过和非遗文化的结合促进经济效益和文化效益的互利共赢。该文以北京w公司为个案,探究其以三产融合商业模式为依托盘活产业资源,实现非遗文化传承与传播的事例;分析了文创公司与非遗的内在联系及其相互作用机理。研究发现,非遗文创公司通过种、产、销完整的三产融合产业链条,呈现出多向交互融合态势,为非遗文化提供稳定的资金来源,拓展非遗文化传承与传播的渠道和机遇。这是一种符合文化演化规律的保护,帮助非遗文化在当代社会焕发出新的生机与活力。

As an important pillar of the development of Chinese cultural soft power, cultural and creative industries can promote mutually beneficial and win-win economic and cultural benefits through the combination of intangible cultural heritage culture. Taking Beijing w Company as a case, this paper explores the case of realizing the inheritance and dissemination of intangible cultural heritage by vitalizing industrial resources based on the business model of integration of three industries, and analyzes the internal connection between cultural and creative companies and intangible cultural heritage and its interaction mechanism. The study found that intangible cultural heritage cultural and creative companies show a multi-directional interactive integration trend through the complete industrial chain of seed, production and marketing, providing a stable source of funds for intangible cultural heritage culture, and expanding channels and opportunities for inheritance and dissemination of intangible cultural heritage. As a kind of protection in line with the laws of cultural evolution, it helps intangible cultural heritage to rejuvenate new vitality and vitality in contemporarysociety.