浅析大别山红色歌谣的时代价值及云传播策略

Analysis of the Time Value and Cloud Communication Strategy of Ta-pieh Mountains Red Ballads

当前大别山红色歌谣的时代价值逐渐凸显。对于红色革命文化的认同,以及红色革命文化的继承和弘扬,既是学界的热点问题,亦是实践中的时代课题。然而,由于通俗文化的冲击,以及传统的传播方式的制约,大别山红色歌谣影响力日趋下降。因此,该文认为,在红色歌谣的传播形式上应结合现代科学技术,利用动画、视频重现歌谣背景故事以及模拟现实场景,增强其感染力。通过对受众的视觉进行重构,达到视觉冲击的效果。该文对大别山红色歌谣相关概念做了基本梳理,分层次分析了大别山红色歌谣的现代价值;同时对大别山红色歌谣云传播策略进行设计,将大别山红色歌谣与现代云传播技术相结合,通过现代技术与文化的融合,实现大别山红色歌谣的云传播。

At present, the time value of Ta-pieh Mountains red ballads is gradually prominent. The recognition of the red revolutionary culture and the inheritance and promotion of the red revolutionary culture are not only hot issues in the academic circle, but also the subject of the times in practice. However, because of the impact from popular culture, and the restriction of the traditional way of communication, the influence of Ta-pieh Mountains red ballads is gradually declining. Therefore, this paper believes that the form of dissemination of red ballads should be in combination with modern science and technology. Animation and video should be used to reproduce the background stories of ballads and simulate realistic scenes to enhance their appeal. Through the reconstruction of the audience’s vision,achieve the effect of visual impact. This paper analyzes the modern value of the red ballads of the Ta-pieh Mountains in different levels. At the same time, the cloud communication strategy of the red ballads of the Ta-pieh Mountains is designed to combine the red ballads of the Ta-pieh Mountains with the modern cloud communication technology, and the cloud communication of the red ballads of the Ta-pieh Mountains will be realized by the integration of modern technology and culture.