UGC模式下民办高校校园文化构建的策略研究

Research on the Strategy of Campus Culture Construction of Private Colleges and Universities under UGC Mode

UGC模式具有传播力强、用户黏性大、用户活跃度高、内容丰富多元等优点,它使用户成为平台内容的创作者和使用者,平台对用户生产出的内容进行把控和传播,为用户提供展示自己的平台,同时也借助用户的传播来提高自身的影响力。民办高校校园文化的构建也可以更新建设理念,积极应用这种先进的内容创作和推广模式,使广大师生群体成为校园文化的创造者和传播者,借助新媒体平台提高校园文化的影响力。高校可以筛选出适宜的UGC新媒体平台入驻,采用PGC模式建设校园文化的主题和模块,采用UGC模式投放主题激发师生的参与,并推进校企在校园文化UGC创作方面的合作。

UGC mode has the advantages of strong communication power, large user stickiness, high user activity and rich and diversified content. It enables users to become creators and users of platform content. The platform controls and disseminates the content produced by users, provides users with a platform to show themselves, and improves their influence with the help of user communication. The construction of campus culture in private colleges and universities can also update the construction concept, actively apply this advanced content creation and promotion mode,make the majority of teachers and students become the creators and disseminators of campus culture, and improve the influence of campus culture with the help of new media platform. Colleges and universities can select suitable UGC new media platforms to settle in, use PGC mode to build the theme and module of campus culture, use UGC mode to launch the theme, stimulate the participation of teachers and students, and promote the cooperation between schools and enterprises in UGC creation of campus culture.