微传播时代高校思想政治教育的理路转换、困境审思及实践进路

Political and Ideological Education in the Micro-communication Era: Conceptual Transformation,Difficulties and Resolutions

微传播发轫于移动互联网生态,催生了传播理念、传播载体、传播方式的深刻变革,高校思想政治教育在时空场域、传播方式、结构向度、话语变迁等方面亦发生理路转换。在利用微传播唱响主旋律、传递正能量的同时,亟待重视是非博弈、虚实夹杂、供需错位、主客易势等现实困境。需要揆情审势、因时而进,搭建“微平台”、抢占“微阵地”,设置“微议题”、优化“微内容”,讲好“微话语”、促进“微交往”,提升“微素养”、增强“微能力”,推动微传播赋能高校思想政治教育创新发展。

The mobile internet has given rise to new types of communication in terms of conception, carrier, and means, which requires colleges and universities to innovate their political and ideological education by making good use of the microcommunication technologies. Beside using micro-communication to spread positive energy, educators must endeavor to overcome challenges by helping students to differentiate what is right from what is wrong, rebalancing the misplacement between supply and demand of information, and so on. Educators at colleges and universities need to advance with the times by setting up micro-communication platforms to occupy the forefront of the battleground, offering suitable topics and optimizing subjects for communication, and so on and so forth, thus pushing for the innovation of political and ideological education.