新冠疫情背景下风险认知对家庭旅游决策合作意向的影响——有调节的中介效应分析

Impacts of Risk Perception on Cooperative Intention of Family Tourism Decision-making in the Context of COVID-19:Analysis of A Moderated Mediating Effect

基于有调节的中介效应模型,对2020年5月至10月间有过出游经历的317个家庭旅游决策风险认知、负性情绪以及合作意向之间的关系进行检验,分析新冠疫情背景下风险认知对家庭旅游决策合作意向的影响。结果表明:体验风险认知对家庭旅游决策合作意向存在显著正向影响,即家庭成员感受到的体验风险越高,在家庭旅游决策中的合作意向越强;体验风险认知以负性情绪为中介对家庭旅游决策合作意向存在显著正向影响,中介效应在总效应中的占比超过1/4;感染风险认知以负性情绪为中介对家庭旅游决策合作意向存在显著正向影响;收入对感染风险认知对负性情绪的影响存在显著的负向调节作用;感染风险认知对负性情绪、体验风险认知对负性情绪、负性情绪对家庭旅游决策合作意向均存在显著正向影响。

Based on the mediated effect model,this study examined the relationship between the risk perception,negative emotions and cooperation intention of 317 families who had traveled from May to October 2020.The results are as follows:Experience risk perception has a significant positive impact on the cooperation intention of family tourism decision-making,that is,the higher the experience risk perceived by family members,the stronger the cooperation intention in family tourism decision-making;The negative emotion mediated by experiential risk perception has a significant positive impact on family tourism decision-making cooperation intention,and the intermediary effect accounts for more than a quarter of the total effect;The negative emotion mediated by infection risk perception has a significant positive impact on family tourism decision-making cooperation intention;The influence of income on the perception of infection risk has a significant negative regulatory effect on negative emotions;Infection risk perception has a significant positive impact on negative emotion,experience risk perception has a significant positive impact on negative emotion,and negative emotion has a significant positive impact on family tourism decision-making cooperation intention.