公共图书馆文创产品开发的优化建议

Suggestions on Optimizing the Development of Cultural and Creative Products of Public Libraries

本文从公共图书馆文创产品开发的现状为切入点,分析了文创产品开发存在的优势与不足,并提出了优化公共图书馆文创产品开发的相关建议:自身文化价值的深度剖析,挖掘社会的热点需求,精准定位、有效契合、寻求与专业机构的合作,开发符合时代特色的文化创意产品,将文化性、艺术性、实效性、科技性等因素有效地融入所开发的文创产品中,适当引入科学的营销手段与机制。笔者在综合调查和研究的基础上提出了以上优化建议,以期对我国公共图书馆在文创产品开发方面的发展提供一定的助益。

This paper starts from the analysis of the current situation of the development of cultural and creative products of public libraries, analyzes the existing advantages and disadvantages, and puts forward relevant suggestions for optimizing the development of cultural and creative products of public libraries: in-depth analysis of their own cultural values, tapping the hot needs of society, precise positioning, effective fit, seeking cooperation with professional institutions, developing cultural and creative products that conform to the characteristics of the times, and integrating cultural, artistic, practical scientific and technological factors are effectively into the cultural and creative products development, and scientific marketing means and mechanisms appropriately introduced. On the basis of comprehensive investigation and research, the author puts forward the above optimization suggestions, hoping to provide some help for the development of cultural and creative products in China’s public libraries.