绘画艺术与人文隐喻:夹江年画的传播研究

The Art of Painting and Humanistic Metaphor:A Study on the Visual Communication of Jiajiang New Year Pictures

夹江年画在2008年便被纳入了国家级非物质文化遗产保护名录。它是一种传统的木版年画,与绵竹年画、梁平木版年画并称“四川三大年画”。夹江年画取材于民间的风俗景象,以传统手工技法绘制而成。其绘画风格色彩丰富、造型灵动,对人文风情的表达虚实结合、感情饱满,具有独特的艺术魅力。本文运用图像隐喻理论对夹江年画的绘画艺术与人文隐喻进行了解读,从传播学的角度分析了夹江年画的传播困境,并提出了有效的传播策略,以期对“非遗”的传承与保护起到积极作用。

Jiajiang New Year Pictures was placed on the National Intangible Cultural Heritage Protection List in 2008.Jiajiang New Year Pictures,a kind of traditional woodblock new year pictures,together with Mianzhu New Year Pictures and Liangping New Year Pictures,are called the“Three Sichuan New Year Pictures”.The Jiajiang New Year Pictures are drawn mainly from folk customs and scenes with traditional manual techniques.The style of the Pictures is rich in color,flexible in shape,expressing humanistic style with a combination of imagination and reality,full of emotions.Hence a unique artistic charm.This paper uses the image metaphor theory to interpret the art of painting and humanistic metaphor of Jiajiang New Year Pictures,analyzes the communication difficulties of Jiajiang New Year Pictures from the perspective of communication,and proposes effective communication strategies so as to play a proactive role in the inheritance and protection of“Intangible Cultural Heritage”.