摘要
俄乌冲突是深度伪造首次被全面运用于战争场景中,两条对俄乌双方最高领导人的深度伪造视频是标志性案例。分析发现,两条视频制造认知的罗生门效应特征显著,在发布时间点和主题上具有明显针对性,内容上相互博弈;在Twitter平台上,两条深度伪造引发了网民“真与假”的认知困惑并带来不同情绪,进而影响了网民对后续相关内容的判断;两条深度伪造视频得到较大范围的海外机构媒体关注,并表达了对深度伪造的忧虑与警惕。本文进一步分析了数字罗生门的含义,并提出了从信任角度予以探讨的思路。
Russia-Ukraine conflict is the first important case in which deepfake technology is fully applied in the war scene. We selected two deepfake of the top leaders of Russia and Ukraine for analysis. The two fake videos have obvious pertinence in release time and theme, and have attracted the attention of a wide range of overseas institutional media. The institutional media expressed their anxiety and vigilance about deepfake technology by interviewing technical experts. On Twitter platform, two deepfake videos have caused negative emotions such as anger, hatred and worry among netizens with different support attitudes. Further analysis shows that the quality of two deepfake videos will affect the cognition of netizens, and there will be a Rashomon effect. This paper further analyzes the influencing factors of deepfake, and puts forward the idea of discussing it from the perspective of trust.
作者
何康
张洪忠
刘绍强
王競一
He Kang;Zhang Hongzhong;Liu Shaoqiang;Wang Jingyi(School of Humanities and Communication,Ningbo University,New Media Communication Research Center,Beijing Normal University;School of Journalism and Communication,Beijing Normal University)
出处
《新闻界》
北大核心
2023年第1期88-96,共9页
Journalism and Mass Communication
关键词
智能传播
深度伪造
俄乌冲突
传播效果
intelligent communication
deepfake
Russian-Ukrainian conflict
communication effect
