改革开放初期《时装》杂志封面女性形象演变

Evolution of Female Images on the Cover of《Fashion》Magazine in the Early stage of Reform and Opening-up

随着改革开放的不断推进,20世纪80年代的《时装》杂志封面女性形象演变发生了巨大变化,呈现出了当时社会多元化发展的状况,展现了80年代的社会风貌,反映了80年代最本质的社会文化和经济状况。本文将20世纪80年代《时装》杂志女性形象主体的建构主要分为妆发形象、服装形象和身形姿态形象三个部分,来归纳女性形象演变过程,并探析其深层次的演变原因。在信息尚不发达的时代,《时装》杂志封面女性形象通过发行,给人们树立了现代女性的新形象具有重大意义。处于改革开放的80年代是中西方多元文化的交融辉煌时代,成为了80年代中国社会女性形象的一个文化缩影。

With the continuous advancement of reform and opening-up,the female image on the cover of Fashion magazine in 1980s has undergone great changes,showing the diversified development of society at that time,showing the social features of 1980s,and reflecting the most essential social,cultural and economic conditions of 1980s.In this paper,the construction of female image subject in Fashion Magazine in 1980s is mainly divided into three parts:makeup image,clothing image and body posture image,to summarize the evolution process of female image and explore its deep-seated reasons.In the era of underdeveloped information,the female image on the cover of Fashion magazine has been issued,which has great significance for people to establish a new image of modern women.In the 1980s,moderns,which was a blend of Chinese and western cultures,became a cultural epitome of the female image in Chinese society in the 1980s.