网络表情包设计中的文化隐寓

Cultural Implicitness in the Design of Network Expression Pack

网络表情包设计中的文化隐喻,是在表情包的设计过程中利用符号信息的关联性隐喻设计背后的文化价值,通过造型,色彩,动作,标语的设计,融合数码科技的力量,在互联网信息传播平台日渐活跃。2022北京冬奥会的吉祥物“冰墩墩”“雪容融”的表情包系列设计不仅融入了中华优秀传统文化,更蕴含了人类情感的表达、大众身份认同以及社会需求。作为传播中国声音的新媒介,表情包的建设与发展,对提升文化自信,促进中国文化“走出去”战略,具有明显推力。

To metaphorically represent the cultural significance of the design,designers of online emoji packs make advantage of the correlation of symbolic information during the design process.The“Bingdundun”and“Xuerongrong”mascots for the 2022 Beijing Winter Olympicsba were created using cutting-edge computer technology and are becoming increasingly visible on the Internet as a means of spreading news and information.China’s cultural confidence is boosted and the country’s“going out”strategy is promoted thanks in large part to the creation and growth of emoji packs,a new medium for disseminating China’s voice.