摘要
时代不断进步、社会不断发展、国民品位的提升均影响着服装行业的发展,即进入多变、多元的发展形势之中。此种情况下为了能够将学生培养成为优秀的服装设计人才,打造优秀的服装品牌,展现具有文化魅力、艺术魅力的服装产品,就需要服装设计教学的过程中加强品牌设计思维培养。基于此,本文从概述服装设计教学及品牌设计展开,分析服装设计教学中学生品牌设计思维培养问题,进而探讨如何加强学生品牌设计思维培养,并提出相关建议。
The continuous progress of The Times,the continuous development of the society and the promotion of the national taste all affect the development of the clothing industry,that is,into the changeable and diversified development situation.In this case,in order to train students into excellent fashion design talents,create excellent clothing brands,and show the clothing products with cultural charm and artistic charm,it is necessary to strengthen the cultivation of brand design thinking in the process of fashion design teaching.Based on this,this paper will start from the overview of fashion design teaching and brand design,analyze the cultivation of students‘brand design thinking problems,and then discuss how to strengthen the cultivation of students’brand design thinking,and put forward relevant suggestions.
作者
梁小玲
LIANG Xiaoling(Guizhou Light Industry Technical College,Guiyang 550025,China)
出处
《鞋类工艺与设计》
2023年第1期71-73,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
服装设计教学
品牌设计思维
培养
策略
clothing design teaching
brand design thinking
training
strategy