校园视觉识别导向系统的设计研究——以玉林师范学院为例

Design and Research of Campus Visual Identity Guidance System——Taking Yulin Normal University as an Example

高校的校园现在慢慢地往城市景点方向靠拢,高校也成为人们休息游玩的地方,我国重点高校最为明显。高校的视觉识别导向系统作用就越来越突出,可以给外来参观的游客提供方便,给外来游客很好的方向指南。本文以玉林师范学院为例,由于玉林师范学院目前的导向系统还存在导向不明确、设计不统一等诸多问题,往往会给师生与游客带来不便,也不利于学校“花园式”校园建设。基于上述原因,本文试图通过图形、色彩、文化特色等方面的内容,进行玉林师范学院校园识别导向系统设计研究,为高校校园视觉识别导向系统提供有益参考。

The campus of colleges and universities is now slowly close to the direction of urban scenic spots,colleges and universities have also become a place for people to rest and play,China’s key universities are the most obvious.The role of the visual recognition guidance system of colleges and universities is becoming more and more prominent,which can provide convenience for foreign tourists and provide a good direction guide for foreign tourists.This paper takes Yulin Normal University as an example,because the current guidance system of Yulin Normal University still has many problems,such as unclear guidance and inconsistent design,which often brings inconvenience to teachers,students and tourists,and is not conducive to the“garden-style”campus construction of the school.Based on the above reasons,this paper tries to study the campus identification guidance system design of Yulin Normal University through the content of graphics,color,cultural characteristics and other aspects,so as to provide useful reference for the university campus visual recognition guidance system.