面向老年人医疗产品的情感化设计研究

Research on Emotional Design of Medical Products for the Elderly

我国已经步入老龄化社会,且老年人的数量正逐年递增,老年人由于身体机能的下降,常伴随着一些疾病,需要用到医疗产品。目前市场上大多数老年人医疗产品只重视功能的实现,忽视了老年人的生理心理特点与情感需求,导致老年人使用医疗产品的意愿下降,造成一定的健康隐患。本文从情感化设计的角度出发,探讨提升老年人医疗产品用户体验的设计要点,得出老年人医疗产品设计应从本能层、行为层与反思层进行全面考虑,在本能层上,产品的形态、色彩、材质应符合老年人心理特点和审美喜好;在行为层上,产品应具有合理的功能设置、简易的使用流程、人性化的设计及趣味性的交互方式;在反思层上,应注重优化产品的峰终体验和服务全流程体验。

China has entered an aging society,and the number of the elderly is increasing year by year.Because of the decline of physical function,the elderly are often accompanied by some diseases and need medical products.At present,most medical products for the elderly in the market only pay attention to the realization of functions,ignoring the physiological and psychological characteristics and emotional needs of the elderly,which leads to the decline of the willingness of the elderly to use medical products,resulting in certain health risks.From the angle of emotional design,this paper discusses the design points of improving the user experience of medical products for the elderly,and draws a conclusion that the design of medical products for the elderly should be comprehensively considered from instinct level,behavior level and reflection level.On instinct level,the shape,color and material of products should conform to the psychological characteristics and aesthetic preferences of the elderly.On the behavior level,the product should have reasonable function setting,simple use process,humanized design and interesting interactive mode;On the reflection level,we should pay attention to optimizing the peak and end experience of products and the whole process experience of services.