AR插画在藏马山阿朵花屿小镇中的应用研究

AR Illustration Applied Research in Adohuayu Town,Zangma Mountain

青岛是一座古今融合的城市,AR文创特色小镇建设的研究是将文化与特色小镇建设更深层次的结合,不仅具有重要的理论意义,更具有实践意义。本文通过调研目前青岛特色小镇在AR文创方面的发展现状,梳理目前在文化资源开发、文化传承、文化认同以及文化产业等方面存在的问题。结合国内外建设得比较成功的AR文创小镇案例,探究青岛特色小镇AR文创发展的路径,并结合所学的文化创意与艺术管理理论知识,运用到青岛藏马山阿朵花屿小镇的实际项目中,助力青岛乡村振兴。

Absrtact:Qingdao is a city that merges ancient and modern.The research of AR cultural and creative characteristic town construction is a deeper combination of culture and characteristic town construction,which has not only theoretical significance but also practical significance.By investigating the present situation of AR culture and creation in Qingdao characteristic towns,this paper sorts out the existing problems in the development of cultural resources,cultural inheritance,cultural identity and cultural industry.Based on the successful cases of AR creative towns both at home and abroad,this paper probes into the development paths of AR creative towns with different types and characteristics in Qingdao,and combines the cultural creativity and art management theory knowledge that we have learned,applied to the actual projects of small towns with Qingdao characteristics,to promote the revitalization of rural Qingdao.