构成艺术在文创产品设计中的应用研究

Research on the Application of Composition Art in Creative Product Design

构成艺术的基本理论在文创产品设计过程中起到基础性指导作用,运用设计构成的基本原理侧重对文创产品的平面形态、立体层次、色彩、制造工艺等进行设计研究。借助构成艺术基本元素语言,针对苏州虎丘风景区地域性文化特征来设定文创产品的设计新内涵和产品语义,对原有文化元素和基本形态结构进行分析和重构设计,形成全新的造型艺术效果,最终创新设计结果使文创设计中的形式美能够与产品功能性相吻合。

The basic theory of composing art plays a basic guiding role in the process of creative product design,based on the basic principles of design composition,this paper focuses on the design research on the plane form,three-dimensional level,color and manufacturing technology of literary and creative products.With the help of the language of the basic elements of art,the new connotation and the product semantics of the design of the cultural and creative products are set up according to the regional cultural characteristics of the huqiu scenic spot in Suzhou,the original cultural elements and the basic form of the structure of the analysis and reconstruction of the design,forming a new plastic arts effect.