地域文化下的包装设计在青岛乡村振兴中的应用探析

Analysis on the Application of Packaging Design Under Regional Culture in Qingdao Rural Revitalization

地域文化符号巧妙地应用于包装设计当中,可使得产品更具原创性,还可将当地的风土人情借助产品传递出来。从青岛乡土产品的包装设计来看,还是存在地域性不明显等问题,探索如何让产品有浓厚的地域文化气息,使得包装设计和现代消费者需求更为匹配,还可赋予产品更多附加值,提升产品销量,推动乡土产品为青岛乡村振兴贡献绵薄之力,是一项极具意义的工作。

Regional cultural symbols are skillfully applied in the packaging design,which can make the product more original,but also can pass on the local customs with the help of products.From the point of Qingdao local product packaging design,there are problems such as regional is not obvious,explore how to let the product has strong regional culture,make packaging design and modern consumer demand more match,can also give the product more added value,improve product sales,promote local products for Qingdao rural revitalization contribution,is a meaningful work.