浅析虚拟现实技术在广告设计中的表现与应用

On the Performance and Application of Virtual Reality Technology in Advertising Design

随着现代化技术以及信息化手段的飞速发展,社会已经进入到了全新的发展进程中,这也为虚拟现实技术的发展起到了良好的促进作用,而目前的虚拟现实技术已经在各大社会行业当中得到了较为广泛的应用,特别是在广告设计当中,虚拟现实技术不仅取得了较为有效的效果,对于广告后续的呈现来说也起到了良好的促进作用,所以,这就需要在广告设计中进一步提高对于虚拟现实技术的重视程度。因此,文章首先对虚拟现实技术的基本概述加以明确;其次对虚拟现实技术在广告设计中的优势与表现展开深入分析;在此基础上,提出虚拟现实技术在广告设计中的具体应用措施。

With the rapid development of modern technology and information means,the society has entered the new development process,it also for the development of virtual reality technology has played a good role in promoting,and the current virtual reality technology has been in the major social industry has been widely used,especially in advertising design,virtual reality technology not only achieved more effective effect,for advertising subsequent presentation also played a good role in promoting,so,it needs to further improve the importance of virtual reality technology in advertising design.Therefore,the article first clarifies the basic overview of VR technology;secondly,analyzes the advantages and performance of virtual reality technology in advertising design;on this basis,proposes the specific application measures of virtual reality technology in advertising design.