地理标志农产品品牌形象设计研究与实践

Research and Practice of Brand Image Design of Geographical Indication Agricultural Products

互联网的发展,拓宽了农产品的销售途径,农产品的包装除了保护果实安全,同时也可以提升销量。本文围绕VI基础系统设计、包装设计方法进行分析,对山东省济南市张夏玉杏的品牌形象设计进行实践。在同类可选商品数量递增的背景下,农产品更应该注重自身品牌形象的创建与推广,通过再设计,将农产品的品牌特色和内在价值具象化,促进农产品发展。

The development of the Internet has broadened the sales channels of agricultural products,and the packaging of agricultural products can not only protect the safety of the fruit,but also enhance the sales.This paper analyzes around VI basic system design and packaging design methods,and practices the brand image design of Zhang Xia Yu apricots in Jinan,Shandong Province.In the background of the increasing number of similar optional goods,agricultural products should pay more attention to the creation and promotion of their own brand image,and through redesign,the brand characteristics and intrinsic value of agricultural products are visualized to promote the development of agricultural products.