字体设计在公益海报中的运用研究

Research on the Application of Font Design in Public Welfare Posters

公益海报作为时代产物的镜子发挥着至关重要的作用。文字的发展记录人类一切生产活动,文字特殊的符号性使其具有特殊的图形化功能,本文将公益海报与文字字体设计相结合,探索字体设计在公益海报中的视觉效果、设计理念和新媒体时代下的创新手段,探讨如何用更为创新手段设计别出心裁的公益海报,吸引受众关注度和引发受众者的思考。

Public welfare posters,as the mirror of the times,play a vital role.The development of characters records all production activities of human beings,and the special symbolism of characters makes them have special graphic functions.This paper combines charity posters with font design,explores the visual effects,design concepts and innovative means of font design in charity posters,and discusses how to design innovative charity posters with more innovative means.Attract the audience’s attention and arouse the audience’s thinking.