信阳非遗文创产品包装提升策略探析

Analysis on Packaging Promotion Strategy of Xinyang Intangible Cultural Heritage Cultural and Creative Products

为了非遗能更好地传承与推广,增加文创产品的质感与市场竞争力,本文对于信阳市非遗文创包装设计提升方法的探究,以明确现存文创包装问题为基础,通过对包装图形、结构、材质等方面分析实践,探索非遗文化内涵与现代审美结合进行表现,在提升包装设计质感的同时,服务文创产品的高品质与深厚文化内涵的传达。

In order to better inherit and promote intangible cultural heritage and increase the texture and market competitiveness of cultural and creative products,this paper explores the improvement methods of packaging design of Xinyang’s non-cultural and creative culture.Based on clarifying the existing problems of cultural and creative packaging,this paper analyzes and practices the packaging graphics,structure,material and other aspects,and explores the combination of cultural connotation of intangible cultural heritage and modern aesthetic expression.While improving the texture of packaging design,it also serves the high quality of cultural and creative products and conveys profound cultural connotations.