仰韶文化元素在酒包装设计中的多维表达

Multidimensional Expression of Yangshao Cultural Elements in Wine Packaging Design

本文以仰韶文化元素的形式表达为出发点,对其具有独特的舞蹈纹、花瓣纹、网格纹、葫芦形、双耳形等元素进行深度比较、分析和设计提炼,并以此对仰韶酒系列的包装设计为案例进行分析,总结和归纳仰韶彩陶文化元素融入到酒包装设计中的策略和方法。从而既提升了仰韶酒业传统文化品牌的价值,让传统文化与现代包装设计融会贯通,提高该商品商业价值的同时,又使包装设计充满了传统文化内涵,让商品的包装更具有民族性和内涵性,促使传统文化的弘扬发展,同时也论证了仰韶文化元素在酒包装设计中的可行性。

This paper takes the form of Yangshao cultural elements as the starting point,the unique dance pattern,petal pattern,grid pattern,gourd shape,ear shape and other elements for depth comparison,analysis and design refining,and the packaging design of Yangshao wine series as a case analysis,summarize and summarize the strategy and method of Yangshao painted pottery cultural elements into the wine packaging design.Thus not only enhance the value of Yangshao wine industry traditional culture brand,so that traditional culture and modern packaging design integration,improve the commercial value of the product at the same time,but also make the packaging design full of traditional culture connotation,so that the packaging of goods more national and connotation,promote the development of traditional culture,but also demonstrate the feasibility of Yangshao cultural elements in the wine packaging design.