城市吉祥物IP形象设计与应用思考

City Mascot IP Image Design and Application of Thinking

在市政府正式发布城市吉祥物以后,城市吉祥物就拥有了属于自己的IP,且不容易发生改变。同时,城市吉祥物也有着较大的开发利用价值,其利用价值是由城市吉祥物文化和商品的双重属性决定。目前为更好进行城市吉祥物IP形象设计与应用,需要对城市吉祥物IP概念展开全面分析,还要了解城市吉祥物IP形象设计现状、类型,然后从合理使用游戏APP、积极运用IP故事、采用虚拟现实技术等形象设计与应用路径出发,提高其具体的设计与应用效果。

After the city government officially released the city mascot,the city mascot has its own IP,and it is not easy to change.At the same time,the city mascot also has a great development and utilization value,and its utilization value is determined by the dual attributes of the city mascot culture and commodity.Now for better city mascot IP image design and application,need a comprehensive analysis of city mascot IP concept,but also understand the city mascot IP image design status,type,and then from the reasonable use of game APP,actively use IP story,using virtual reality technology image design and application path,improve its specific design and application effect.