学龄期儿童行为劝导式产品设计研究

Study on Behavioral Persuasion Product Design for School-Age Children

英国心理学家威廉詹姆士曾经说“播下一种行动,收获一种习惯;播下一种习惯,收获一种性格;播下一种性格,收获一种命运”,说明了一个人的行为习惯对其一生影响之大。据现有研究表明,目前对儿童产品的研究大多集中在儿童智力的开发方面,对儿童行为习惯的培养的研究较少,而6-12岁左右的儿童正处于学校教育的初级阶段,是建立三观和行为习惯的重要时期,因此根据这个时期儿童生理、心理的发展特点和发展规律,结合学龄期儿童行为环境特点,找寻劝导式设计应用在学龄期儿童行为的切入点,将劝导理论与儿童的行为习惯的培养结合,开发出一条劝导式设计在学龄期儿童行为培养的产品设计道路。

William James,a British psychologist,once said,“one who sows the seed of an action reaps a habit;If he sows a habit,he reaps a character;and if sowing a character,he reaps a destiny”,which illustrates the significant impact of one’s behavior and habits on his life.According to available research,most of them related to child-specific products currently emphasizes children’s intelligence development,while less research has been conducted on their behavioral cultivation.However,children around 6-12 years old are the target of primary education,and this age is a crucial period for establishing the correct world outlook,views of life and values,and behavioral habits.Therefore,based on the physiological and psychological characteristics and rules of children in this period,this study explores how persuasion design should be applied to analyze school-age children’s behavior by taking into account environmental features.The persuasion theory is adopted in cultivating children’s behavior,which develops a way to apply persuasion design in product designs for the development of school-age children’s behavior.