精准思政:数字时代高校思想政治教育的新路向

Precise ideology and politics:the new direction of ideological and political education in colleges and universities in the digital age

数字信息技术的快速发展推动高校思想政治教育从传统模式向精准思政转变。进入到数字时代,高校应用数字信息技术能够提高思想政治教育的针对性,让实现精准思政成为可能。与此同时,高校要实现精准思政,必须解决数据获取、数据挖掘、数据应用、数据保护四个难题。为此,从器物、观念、队伍、伦理四个层面提出了高校实现精准思政的应对策略。

The rapid development of digital technology promotes the transformation of ideological and political education in colleges and universities from traditional models to precise ideological and political education. Entering the digital age, the application of digital information technology in colleges and universities can improve the pertinence of ideological and political education and make it possible to achieve precise ideological and political education. At the same time, colleges and universities must solve four problems of data acquisition, data mining, data application and data protection to achieve precise ideology and politics. For this reason, the coping strategies for colleges and universities to achieve precise ideology and politics are put forward from the four levels of utensils, concepts, teams and ethics.