中国影视国际传播的四种模式

Four Modes of International Communication of Chinese Film and Television

中国影视国际传播在多年的发展历程中积累了丰富的经验,其中一些经验形态已稳定、成熟,可形成若干种模式。基于这些宝贵经验,本文梳理、归纳和提炼出四种非常典型、独特且重要的模式,分别是“借船出海模式”“共情模式”“同感模式”“奇观模式”。从电影、电视剧、纪录片和网络视频等中国影视国际传播的代表作品入手,剖析和研究这几种模式,对于中国影视国际传播的发展创新具有重要的借鉴意义和参考价值。

Over the years of development,China’s film&television in⁃ternational communication has accumulated rich experience,some of which have been stable and mature,and can form several modes.Based on these valuable experiences,this paper combs,summarizes and extracts four very typical,unique and important modes,namely“complementary production mode”,“cultural sympathy mode”,“experiential empathy mode”and“mar⁃velous sight mode”.Starting with the representative works of China’s film&television international communication,such as films,TV dramas,documen⁃taries and online videos,analyzing and studying these modes has important reference value for the development and innovation of China’s film&televi⁃sion international communication.