全球化视野下中国电视综艺节目模式的引进与嬗变

The Introduction and Evolution of Chinese TV Variety Show Format under Globalization

中国电视综艺节目模式的引进与嬗变轨迹,鲜明地显现出“全球化”与“本土化”之间复杂而深刻的关联。从中国电视综艺节目模式阶段特征的嬗变来看,先后经历传承性发展和模仿借鉴、实验性引进和本土改造、规模性引进和自主创新等三个阶段,并展现出共同美、个性美和典雅美三个审美特质。在不同阶段和形式的引进、对话中,世界电视综艺节目模式的主要形态都在中国出现并得到发展,促进了中国电视综艺制播理念、方式与技术的现代化;而电视综艺节目模式在中国的独特发展路径及审美特质的形成,则彰显出中国电视综艺独树一帜的美学风貌。

The introduction and evolution of Chinese TV variety show.format clearly shows the complex and profound relationship between“global-ization”and“localization”.From the perspective of the evolution of the development characteristics of Chinese TV variety show format,it has succes-sively experienced three stages of inheritance development and imitation/reference,experimental introduction and local transformation,largescale intro-duction and independent originality,and shows the aesthetic characteristics of“common perception”,“personal perception”and“elegant perception”.In.the introduction and dialogue of different stages and forms,the main forms of the world's TV variety show formats have appeared and developed in China,which has promoted the modernization of Chinese TV variety show production and broadcasting concepts,methods and technologies;the unique develop-ment path of TV variety show format in China and the formation of aesthetic characteristics demonstrate the unique aesthetic style of Chinese TV variety shows.