元宇宙视域下网络游戏的传播活动及生态治理——以MMORPG网游《剑网3》为例

The Communication Activities and Ecological Governance of Online Games in the Perspective of Metaverse:A Case Study of JX3

元宇宙视域下,以《剑网3》为代表的国产大型多人在线网络游戏由于其特有的社交性、交互性、沉浸式等特点,其传播活动的形态更加全面而复杂:其自我传播是一种类自我传播,其人际传播具有虚拟性和匿名性,其群体传播则呈现出圈层化的特点。受这些新特征影响,网络游戏的传播活动也非常容易出现与现实割裂、负面信息无节制传播等生态问题,这既需要玩家提高认识,努力提升自身的道德责任感,又要求网游开发者正视问题,积极引导和充分发挥网游的传播功能,明确网游不仅是娱乐工具,也应承担更多的文化传播功能。这样,方可营造一个良好的虚拟生态空间。

From the perspective of the Metaverse,the communication activities of MMO games represented by JX3 are more comprehensive and complex due to their unique traits of sociability,interaction,and immersion:the intrapersonal communication being quasi-intrapersonal;the interpersonal communication being virtual and anonymousand the group communication being stratified.These new characteristics cause the communication activities of online games to be prone to ecological problems such as the separation of reality and virtuality,and the uncontrolled transmission of negative information.These issues require gamers to improve their correct recognition of games and strive to improve their sense of moral responsibility.Besides,the game makers should face up to the above issues,give full play to the information communication function of online games and make it clear that online games are not only entertainment tools,but alsoways for cultural diffusion.Only by doing so,can a good virtual ecological space be created.