电商价值链更新对水库农村移民增收的影响研究——基于三峡库区首县秭归的分析

Study on the Impact of E-commerce Value Chain Renewal on Rural Reservoir Migrants’ Income Growth:A Case Study of Zigui County

农村电商发展是推进库区乡村振兴的重要举措,而因地制宜的电商价值链更新则是实现水电工程移民安稳致富的关键所在。本文基于三峡库区首县秭归特色农产品电商的发展模式,采用“虚实双链”理论分析了移民电商价值链的重构路径,并通过413户移民的访谈调查,实证检验了价值链更新对家庭收入的影响效应。本文发现,农村电商若仅限于替代合作社的渠道功能,则难以确保库区移民增收;“平台经济”和“双品牌”的价值链更新路径能有效提高移民收入,其中实现全产业链参与、电商技能培训、绿色农技应用和品牌文化植入等是核心举措;“双链”重构有效实现了移民社区市场化嵌入和生计体系调整,但不同生计资本水平的移民家庭存在异质性增收效应。

Developing rural e-commerce is an important part of Rural Revitalize.Updating the value chain of e-commerce is the key to achieve stability and prosperity for hydropower projects migrants.Based on the e-commerce application to Zigui and 413 migrants’ interviews, this paper analyzes the reconstruction path of migrants’ e-commerce value chain using the virtual-physical value chain coupling theory, and empirically tests the impact on household income.The results indicate that, without reconstruction, rural e-commerce yields little increase in migrants’ income.The integration of “platform economy” and “dual brand” strategy is a crucial way to raise the income of migrants.The “double chain” reconstruction has a heterogeneous income increasing effect on migrant families with different livelihood capital levels.