商业模式跨城市复制的影响因素研究

Research on Influencing Factors of Cross-cities Replications of Business Model

能否将有效的商业模式成功复制到更多城市是创业企业获得高绩效的关键。现有文献很少重视“企业如何成功实现商业模式跨城市复制?”这一新问题。本文以共享出行创业企业G公司为研究对象,开展案例研究,归纳出一个企业如何成功进行商业模式跨城市复制的理论框架。研究发现,商业模式设计决定其内生适应性,内生适应性强的商业模式更易跨城市复制,有助于企业获得高绩效;若内生适应性弱,则能否成功实现跨城市复制取决于两方面:一是城市应用场景的相似性;二是城市运营团队的动态能力。本文丰富了商业模式复制理论研究,拓展了动态能力理论在商业模式研究领域的应用,为创业企业成功实现商业模式跨城市复制、快速扩张和提升绩效提供参考。

Whether an effective business model can be successfully replicated to more cities becomes a key to the high performance of start-ups.Existing literatures place little emphasis on a new question:“How can an enterprise successfully achieve cross-cities replications of its business model?”Takeing G Company,a start-up in the car-sharing industry,as research object,this paper conducts a case study and summarizes a theoretical framework on how an enterprise successfully replicates its business model across cities.The findings indicate that business model design determines its endogenous adaptation,a business model with strong endogenous adaptation is easier to be replicated across cities,which helps to improve performance;if the endogenous adaptation of a business model is weak,so whether this business model can be successsfull replicated or not depends on two factors:firstly,the similarity of city application scenarios;secondly,the dynamic capabilities of the city operation team.This paper further enriches theoretical researches on business model replication,further extends the applications of dynamic capabilities theory in the research field of business model;this paper also provides valuable practical implications for start-ups on successful realization of cross-cities replications of business models,rapid expansion and performance improvement.