公平关切下考虑成本分担的闭环供应链回收与定价决策

Closed-Loop Supply Chain Recycling and Pricing Decisions Considering Cost Sharing Under Fairness Concerns

文章针对同时进行新产品和再制造产品的生产活动的制造商和同时进行销售和回收活动的零售商组成的闭环供应链系统,在考虑闭环供应链中公平关切行为和成本分担的情形下分析零售商公平关切、制造商的成本分担对供应链系统决策的影响.研究表明:当零售商公平中性时,制造商的成本分担与零售商的回收率正相关,且制造商的成本分担能够提高回收率、降低制造商向零售商支付回收产品的单位转让价格;当制造商不参与回收成本分担时,零售商的公平关切程度与零售商的利润正相关,与回收率、制造商的利润均为负相关,且并不会影响供应链系统的总利润;当公平关切行为和成本分担契约同时存在时,成本分担契约对供应链决策的影响远小于公平关切行为对供应链决策的影响.最后,通过算例分析验证了以上结论.

This paper analyzes a closed-loop supply chain system consisting of a manufacturer engaged in production activities for new and remanufactured products and a retailer engaged in both sales and recovery activities.The impact of the retailer’s fairness concern and the manufacturer’s cost sharing on the supply chain system decisions is analyzed by applying the backward induction method and Stackelberg game.The results show that when the retailer is fair and neutral,the manufacturer’s cost sharing is positively related to the retailer’s recovery rate,and the manufacturer’s cost sharing can increase the recovery rate and reduce the unit transfer price that the manufacturer pays to the retailer;when the manufacturer does not participate in the recovery cost sharing,the retailer’s fairness concerns is positively related to the retailer’s profit,negatively related to the recovery rate and the manufacturer’s profit,and does not affect the total profit of the supply chain system;when the fairness concerns behavior and cost sharing behavior exist at the same time,the influence of cost sharing behavior on supply chain decision is much smaller than that of fairness concerns behavior on supply chain decision.Finally,the above conclusions are verified by example analysis.