摘要
【目的】基于跨模态深度学习方法,通过旅游评论对消费者情感表达进行分析,并识别反讽情绪。【方法】构建跨模态的深度学习模型,首先进行多模态信息的编码,通过图神经网络提取文本与图片中的交互信息,利用注意力机制强调多模态特征,最后进行反讽识别。【结果】结合Yelp网站的旅游评论数据进行实证研究,并与相关基线模型作比较。实验结果表明,跨模态模型具有优越性,反讽识别的准确率达到88.77%。【局限】所提模型仅在Yelp网站的Hilton数据集上进行测试,未在其他旅游平台上进一步验证。【结论】所提模型能够充分提取不同模态间的交互信息,有效提升反讽识别的准确性。
[Objective]Based on the cross-modal deep learning method,this paper analyzes consumers’sentiments in travel reviews and identifies their sarcastic expression.[Methods]First,we encoded multi-modal information.Then,we extracted the interaction information between texts and pictures with the graph neural network.Finally,we used the attention mechanism to identify multi-modal features and sarcasm.[Results]We examined the proposed model with travel reviews from Yelp.The accuracy of sarcasm detection reached 88.77%,which is better than the baseline models.[Limitations]We only examined the proposed model with reviews on Hilton hotels,which needs to be expanded in the future.[Conclusions]The proposed model could extract interaction information between different modal of data,that effectively improve the accuracy of sarcasm detection.
作者
刘洋
马莉莉
张雯
胡忠义
吴江
Liu Yang;Ma Lili;Zhang Wen;Hu Zhongyi;Wu Jiang(School of Information Management,Wuhan University,Wuhan 430072,China;Center for E-commerce Research and Development,Wuhan University,Wuhan 430072,China;Economics and Management School,Wuhan University,Wuhan 430072,China)
出处
《数据分析与知识发现》
CSSCI
CSCD
北大核心
2022年第12期23-31,共9页
Data Analysis and Knowledge Discovery
基金
国家重点研发计划(项目编号:2019YFB1405600)
国家自然科学基金项目(项目编号:72171183)
国家自然科学基金青年项目(项目编号:72204190)的研究成果之一。
关键词
跨模态
深度学习
旅游评论
反讽识别
Cross-Modal
Deep Learning
Travel Reviews
Sarcasm Detection