高职院校广告设计课程思政实施路径思考

Reflections on the Implementation Path of Curriculum Ideology and Politics in the Course “Advertisement Project” in Vocational Colleges

在新的教育发展形势下,全面推进课程思政建设已经成为高职院校完成立德树人根本任务的主要举措。广告设计作为艺术设计专业的代表性课程,推广课程思政有着重要的示范意义。本文根据目前课程思政在教学中出现的问题,通过挖掘课程思政元素、加强课程思政教学方式设计、建立课程思政教学评测机制等环节,积极思考和探索课程思政在广告设计课程教学中的实施路径。

Advertisement project,as a representative course of art design,has an important demonstration significance in promoting ideological and political education. The paper,based on the problem analysis of the curriculum ideological and political teaching,provides a path on how to implement the ideological and political education in advertisement project.