乡村振兴视域下桂北地区乡村旅游创新发展路径研究

现阶段我国乡村事业发展得益于党和国家的政策支持,正面临重大转型机遇期。乡村振兴是实现新时代中国特色社会主义现代化强国的重大战略,有助于推进农村发展的现代化,进而实现乡村旅游的高质量发展。中国红色旅游主要集中在乡村,桂北地区是红色的土壤,至此桂北地区乡村旅游与红色旅游整合创新发展不谋而合。该文就新时代的形势和要求,力图阐述红色旅游与乡村旅游整合创新发展的时代背景和现实意义,并针对桂北红旅产业发展提出加强和完善旅游配套设施系统化建设,依托多项利好政策叠加的优势助推红旅产业,提升红旅产业品质与底蕴、打造红色旅游知名品牌,加强区域协调和宣传、打造全国知名红旅品牌,加强多元化营销传播系统建设5大对策建议,以期推动桂北乡村旅游产业的高质量发展。

At present,the development of rural undertakings in China benefits from the policy support of the Party and the state,and is facing a period of significant transformation opportunities.Rural revitalization is a major strategy to realize the modernization of socialism with Chinese characteristics in the new era,which is conducive to promoting the modernization of rural development and achieving high-quality development of rural tourism.China’s red tourism is mainly concentrated in the countryside,and northern Guangxi is the red soil.So far,rural tourism in northern Guangxi coincides with the integrated and innovative development of red tourism.Based on the situation and requirements of the new era,this paper explains the background and practical significance of the integrated and innovative development of red tourism and rural tourism;and proposes to strengthen and improve the systematic construction of tourism supporting facilities,boost the red tourism industry by relying on the advantages of multiple favorable policies,improve the quality and heritage of the red tourism industry to build a famous brand of red tourism,strengthen regional coordination and publicity to create a national famous red tourism brand,enhance the construction of diversified marketing communication system and other five countermeasures and suggestions,so as to promote the high-quality development of rural tourism industry in northern Guangxi.