摘要
针对现有汉服线上购买服务不能较好地满足汉服消费者需求、匹配汉服文化商品特点的问题,提出设计研发汉服虚拟试衣App,并运用ISM-KANO模型进行功能层次研究,提供科学有效的指导建议。首先通过服务触点分析,提取汉服消费者的需求;其次将需求转化为App的功能要素,借助ISM模型构建汉服虚拟试衣App的功能分层结构模型;最后运用KANO模型对功能的优先级指标进行计算,构建产品功能层次清单。融合运用ISM-KANO模型,提炼出具有功能架构与用户诉求指标的汉服虚拟试衣App功能层次清单,指导汉服虚拟试衣App“梦回”的设计,更好地满足汉服消费者需求。这种基于ISMKANO模型的产品功能层次分析方法,可为设计决策提供科学有效的依据,使产品更具市场应用价值。
To solve the problem that the existing online purchase service of Hanfu can not better meet the needs of Hanfu consumers and match the characteristics of Hanfu cultural commodities,put forward the design and development of Hanfu virtual fitting app,and use ism-kano model to study the functional level,so as to provide guidance and suggestions centered on user experience. Firstly,the demand of Hanfu consumers is extracted through service contact analysis;Secondly,the requirements are transformed into the functional elements of app,and the functional hierarchical structure model of Hanfu virtual fitting app is constructed with the help of ISM model. Finally,Kano model is used to calculate the priority index of function,and the product function level list is constructed. The ism-kano model is integrated to extract the functional level list of Hanfu virtual fitting app with functional architecture and user demand indicators,so as to guide the design of "dream back" of Hanfu virtual fitting app and better meet the needs of Hanfu consumers. This product function analytic hierarchy process based on ism-kano model can provide a scientific and effective basis for design decision-making and make the product more valuable in market application.
出处
《设计》
2023年第1期151-154,共4页
Design
