摘要
近年来,国家出台的相关产业政策和指导意见加大了对文化创意产业的扶持力度,对中国传统文化符号的灵活妙用,成为传统商品获得市场竞争优势的最大砝码。本文主要是从个人所设计的几款文创产品的体会中,简单分析一下文物元素在文创设计中所呈现的几种转换方式及利用的方法。
In recent years,the relevant industrial policies and guidelines issued by the state have increased the support for cultural and creative industries,and the flexible use of traditional Chinese cultural symbols has become the biggest weight for traditional goods to gain a competitive advantage in the market.In this paper,I briefly analyze several ways of transforming and utilizing cultural heritage elements in cultural and creative design from my experience of designing several cultural and creative products.
作者
杨志玲
YANG Zhi-ling(Exhibition Department,Nanyang Museum,Nanyang 473000,China)
出处
《南阳理工学院学报》
2023年第1期122-128,共7页
Journal of Nanyang Institute of Technology
关键词
文物元素
设计款
文化内涵
提取
利用
cultural heritage elements
design models
cultural connotation
extraction
utilization
