文旅融合场景中的数字化服务:主要类型及用户体验研究

Digital Service in the Scenes of Cultural Tourism Integration: Main Types, User Experience and Optimization Suggestions

数字化服务在丰富和优化文旅融合服务场景,提升用户体验方面具有独特优势。研究文旅融合场景中的数字化服务有助于改进服务质量,促进文旅融合业态的新发展。文章通过网络调查系统归纳北京、上海、重庆三个城市文旅融合场景中的数字化服务类型,借鉴场景理论形成文旅融合场景数字化服务的分析框架,选择具体案例从功能性和价值性两个层面开展用户体验研究。数字化服务类型多样,能够有效助力文旅融合场景的构建,应推进数字基础设施建设、注重交互体验设计、强化跨场景服务能力。

Digital services have unique advantages in enriching and optimizing cultural tourism integration service scenarios and user experience. Understanding and analyzing the digital services in the cultural tourism integration scenario will help to improve service quality, enhance user experience, and promote the new development of cultural tourism integration. Through the network survey system, the types of digital services in the cultural and tourism integration scene of Beijing, Shanghai and Chongqing are summarized, and the analysis framework of the cultural and tourism integration scene digital services is formed by drawing on the scene theory. After that, specific cases are selected to carry out user experience research from the functional and value levels. The digital services have various types, and effectively contribute to the construction of cultural and tourism integration scenarios. We should promote the construction of digital infrastructure, focus on interactive experience design, and strengthen cross-scenes service capabilities.