全国统一大市场建设下我国文化产业新发展格局构建机制研究

The construction path and mechanism of the new development pattern of China’s cultural industry under the construction of a unified national market

建设全国统一大市场,是在国内外发展形势均面临前所未有挑战时所提出的新发展理念,旨在稳市场、促发展、保民生。文化产业作为意识形态特征显著的产业之一,必将受到这一新发展理念的深切影响,如工业生产标准化与文化生产个性化创意化的协同难度会更高,文化市场监督评价一体化与文化产品异质性和文化消费多元化的统一更为迫切,特色文化高溢价特性与文化传播碰撞带来的文化折扣矛盾更加尖锐等等,这些对文化市场的新影响必将促使我国文化产业发展面临新的格局。面对文化产业发展新局面,应当从文化装备生产集约化、文化资源挖掘规模化、文化市场开拓全域化三大方面助推我国文化产业新格局的构建。由此形成对内有序发展竞争耦合、对外团结一致形成长板效应的内外协调联动机制,促进我国文化产业的高质量发展。

Building a unified national market is a new development concept put forward when the development situation at home and abroad has faced unprecedented challenges,aiming at stabilizing the market,promoting development and protecting people’s livelihood. As one of the industries with the most obvious ideological characteristics,China’s cultural industry will be greatly affected by this new development concept. For example,the coordination of industrial production standardization and cultural production personalized creativity will be more difficult,and the integration of cultural market supervision and evaluation,cultural product heterogeneity and cultural consumption diversification will be more urgent The contradiction between the high premium characteristic of characteristic culture and the cultural discount brought by the compromise of cultural transmission is more acute,and so on. These new impacts on the cultural market will certainly promote the development of China’s cultural industry to face a new pattern. Facing the new situation of the development of the cultural industry,we should promote the construction of the new pattern of China’s cultural industry from three aspects: the intensification of the production of cultural equipment,the scale of the excavation of cultural resources,and the expansion of the cultural market. Based on this,the construction mechanism of the new development pattern of the cultural industry under the unified national market should be built,that is,the orderly development of the internal competition coupling,the external unity,and the formation of a long-term effect of the internal and external coordination and linkage mechanism to promote the high-quality development of China’s cultural industry.